Previously, I introduced I.E.I. Inform, Entertain and Inspire. A way to think about written works and works in progress. It occurred to me that while initially the “E” was supposed to represent entertain, the word “engage” could also apply. Writing isn’t always going to be about entertainment. It’s not entertaining for instance, to write a […]
Everyone reading this has come across one site, maybe more, where a business has an empty space for a blog. “Coming Soon!” They’ve been in business for some time, and there is no content. Or, there is dated content going back a year, maybe even longer. When businesses invest in having a website, part of […]
Being thankful is a form of meditation that should be practiced daily. It can be thinking that gratitude to yourself, or expressing that thanks to someone directly. With practice, Thanksgiving can be every day. This Thanksgiving, one of the many things I am most thankful for is being able to be in this business. To […]
Reviewing just a fraction of the content pool, existing on paper in my home office, 4:30 a.m. on a Monday morning. Last night while trying to rest, I started to leaf through a small notebook full of work. Some of these pages contain a single word, while others like the ones you can see openly, […]
Everyone who puts the pen to paper, keystroke to the computer screen and even in this day and age, the snapping of metal against the ribbon on a typewriter, will spend time admitting defeat in the craft once in a while. Learning to dust oneself off and start over again is a difficult skill to master. […]
Freelance assignment – Client contacts you looking for a description of a product, photo, or video. They might set a word limit and say off you go. Take the above photo for example. Client might tell you to research what the cup of tea is about. If you open the […]
So many people who are new to our business are often all-consumed just with the goal of finding out what their writer voice is. They want to quickly establish their own identity on the screen and printed page. I am learning the hard way just as every single one of us should. I am learning […]
I am fortunate. When I started to look at scheduling work back into my regular rotation I was able to pick up where I left off with a client project that was started earlier in the year. The work is service descriptions for a company that offers a tremendous range of multimedia options for clients. […]
Dann Alexander 