Inform, Entertain, Inspire – Chapter 3

Welcome to September. This Labour Day, let me share more info on my favourite kind of labour, the writing craft. Another trick of the trade. Over the course of the summer , I’ve explained a way to approach writing work. Does your finished product inform, entertain/engage and lastly, inspire? Here, I want to address inspire before concluding […]

Inform, Entertain, Inspire. Chapter 2

Previously, I introduced I.E.I. Inform, Entertain and Inspire. A way to think about written works and works in progress. It occurred to me that while initially the “E” was supposed to represent entertain, the word “engage” could also apply. Writing isn’t always going to be about entertainment. It’s not entertaining for instance, to write a […]

Inform, Entertain, Inspire. Chapter 1

Whether telling a story or providing information, writing needs to accomplish at least one of these things. If it accomplishes all three, then the better it may read to a set of interested eyes. One of the final things to consider in the revision process is summed up with the initials I.E.I. Inform – Most of […]

Prompts From The Market.

Start Somewhere. The freelance market. The submission pages of print and online publications. The normal exercise for most sets of eyes reviewing these things are looking at gig opportunities that might fit. Those opportunities can transpose themselves into growing your portfolio of potentially sell-able content. A particular listing may be topic specific to something that […]

“Writing With “E’s” Part 3 – Ending.

Deadlines push you towards conclusion.  Concluding will push you towards conclusion. Sounds very philosophical, doesn’t it?  Many of you reading this are probably like me with writing and editing. We want to obsess over everything. There is a maddening drive to perfect it all as best as we can before hitting send. Before walking away. Before calling […]

Freelance Writing Ethics. Social Media.

The recent scandal involving Facebook and Cambridge Analytica has rightly angered millions. Accounts have been deleted. Tesla’s Elon Musk deleted his personal and company pages from Facebook. It probably turned the already red flags into a darker tone of red yet to be named. In the freelance business, many have assignments that involve managing content […]